Venture Bank Opens Ikebukuro Feel Cycle Studio With Schwinn AC Sport

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TOKYO, JAPAN, Oct 21 2013

Venture Bank, owner and operator of Feel Cycle indoor cycling studios, opened their second studio in Ikebukuro in July featuring Schwinn indoor cycles. After extensive research into the US indoor cycling and cardio fitness markets, Venture Bank opened its first facility in the Ginza in the summer of 2012 selecting Schwinn over the competition due to Schwinn’s worldwide brand prominence, instructor training, and educational programs. 

Mr. Kimitane Sohma, President of Nautilus Group Japan (NGJ), exclusive Schwinn master distributor stated “Venture Bank’s selection of the fashionable Ginza district for their initial studio and Ikebukuro for their second studio both meet Japanese market demand for professional indoor cycling with an upscale lifestyle image. We are pleased that Venture Bank has built their state of the art indoor cycling studios utilizing Schwinn cycles.”

Mr. Frank O Rourke, Schwinn’s International VP of Sales, said, “Our company is dedicated to promoting two world class cardio brands, Stairmaster and Schwinn. We are pleased that our long term distribution partner, Nautilus Group Japan, and Venture Bank are equally dedicated to our corporate mission of supplying the best in class indoor cycles in the world.” Mr. Sohma adds, “Since we started the Nautilus Academy in Tokyo in 1983, we have delivered exciting marketing solutions in fitness, sports and wellness.  Feel Cycle’s brand positioning; “It’s Style, Not Fitness” demonstrates Feel Cycle management’s marketing vision and leadership in the market.”

Gregory Zink, NGJ’s CEO stated, “We have worked closely with GSA as our designated Schwinn sub-distributor and they have proven to be a great partner to NGJ and Feel Cycle.  We are excited about the third studio opening later this fall in Omotesando and Feel Cycle’s unique approach that incorporates strategies from the world’s most successful indoor cycling franchises with an impressive understanding of the potential for indoor cycling in Japan.   Feel Cycle’s brand positioning will serve them well as they expand their studio footprint across Japan in the future.”


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