The Nautilus Brand Promise for Women; THE OSTEOPOROSIS SOLUTION

May 27, 2014

It is doubtful that when Arthur Jones, as President of Nautilus Sports Medical Industries, commissioned an osteoporosis study at the University of Florida Medical School in 1982 hypothesizing that strength training could reduce the effects of osteoporosis, he appreciated the long term role that Nautilus strength training would play in osteoporosis treatment.  With today’s aging world populations, osteoporosis or accelerated bone loss, has become a significant issue for the World Health Organization and numerous international governmental and health groups.

Strength Training for SeniorsEducation and awareness are the cornerstones of national osteoporosis campaigns, featuring tools such as community health programs, workshops, and mobile apps for bone loss calculations. These compute normal annual bone loss, pre-menopause, and accelerated loss post-menopause. For example, a 60 year old woman, menopausal at age 40, has a 20% decrease in bone mass, meaning she has very high odds for a fracture.

This is exemplified by a study in Japan identifying over 153,000 hip fractures per year in 2010, forecast to increase by 55% to 238,000 in 2030. Osteoporosis affects over 35% of the Japanese female population, aged 50-79.

In the late 90′s Nautilus re-introduced the Nautilus Osteoporosis Training Programs in Japan via in-country workshops. Female participants confirmed that their mother’s had experienced decreased height with age. Through a Nautilus Strength Training Program, designed by Dr.Wayne Westcott, they learned how to reduce their risks of fractures, regain a more youthful posture and improve their appearance. These workshops were based on Dr. Westcott’s research on 700 women, which included 25 minutes of Nautilus strength training and 20 minutes of cardio 2 or 3 times a week. Within two months, the average woman added 1 kg of muscle and lost 2.2 kgs of fat. Other benefits were decreased bone loss, and improved muscle strength, posture and balance.

Seniors ExerciseDr. Westcott, also noted a recent American College of Sports Medicine (ACSM) study that concluded women who strength trained 2 or 3 times per week maintained greater bone density. This is consistent with Dr. Westcott’s research demonstrating that women who do not strength train lose 2.5 kgs of muscle every decade. In combination with accelerated post menopausal bone loss, a very compelling case exists for women of all ages to combine resistance and cardio exercise.


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