Schwinn Education Makes Successful Debut at Record Breaking SPORTEC 2015

Schwinn Education Sportec 2015

October 2015

Tokyo, Japan

Schwinn Education, offered by Bravo Group, a leader in club-based training, education programs and systems, was successfully introduced in July at  Japan’s largest sports, healthcare and fitness event, SPORTEC 2015, a three day trade show, attracting more than 41,000 attendees.

Following Schwinn founder Ignaz Schwinn’s principles from 1895, the iconic brand’s long lasting reputation for excellence is based on education as the essential success factor in keeping IC (indoor cycling) participants engaged in classes and building global Schwinn IC communities. Schwinn Education has licensed over 40,000 instructors in over 17 countries, including Japan, following the initial Certification held here in May 2015 by Bravo Group.

Schwinn EducationYuki Kuraoka, Schwinn Education’s Project Leader, said, “With the Japanese market very ripe for indoor cycling education we feel that now is the perfect time to be entering the market with Schwinn Education. SPORTEC was not only the ideal event and venue to connect with many people and launch and promote the benefits of Schwinn Education, but also to confirm strong interest from the market. Our booth was always crowded with health and fitness club owners and managers as well as instructors asking how Schwinn products and Education can benefit their facilities and their members.”

Schwinn EducationKuraoka went on to say, “Even though it has been around for many years, indoor cycling in Japan has finally caught on and more and more cycling studios have been opening around major cities throughout Japan. In addition, facility managers are showing increasingly strong interest in indoor cycling programs, training, and education in order to provide authentic, effective and attractive cycling programming for their members. We were able to discuss some of Schwinn’s many  continuing education and certification courses with them and then show them the world class Schwinn bikes at the adjacent Think Fitness booth. This gave visitors a convenient way to experience both Schwinn Education and the latest Schwinn IC bikes.”

Gregory Zink, NGJ Brand Solutions CEO concluded, “With Schwinn Indoor Cycling, we now have in-place the leading system in Japan in the category. With great partners in Bravo Group for Schwinn Education and Think Fitness for distribution, we can offer our customers training, education, programming and products that none of our competitors can match. It is truly a great time to be associated with the Schwinn brand in Japan.”

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