“No Brain, No Gain” Replaces “No Pain, No Gain”

Think Fitness and Nautilus

March 27, 2017

Arthur Jones, NautilusWe have all heard the statement, “No Pain, No Gain.” Is there any merit to this popular and overused phrase? Leading researchers and the American College of Sports Medicine (“ACSM”) have all replied “No,” adopting Nautilus founder and inventor Arthur Jones’ emphasis on the mind- body component of exercise and results. The ACSM explains this “as awareness of how your mind and body move through the range of motion in each exercise,” while Jones’ stated that “surprisingly good results come from a small amount of mindful exercise versus the mindless practice of doing more exercises.”

Modern kinesiology and sports science continue to document how Mr. Jones’s training principles safely increase exercise and athletic performance by helping the body create new muscle pathways. “There are only so many ways anyone can continue to improve physically and become faster and stronger,” says Trevor Moawad, President of Moawad Consulting Group and mental conditioning expert who works with Olympic and professional athletes and sports teams.  He says, “You can train the same by directing your mindset to each exercise and you will get results faster.”

The New York Times LogoNew York Times best-selling author, Dr. Joseph Mercola, writes, “Exercise is a powerful way to encourage your brain to work at optimum capacity by causing nerve cells to multiply, strengthening their interconnections and protecting them from damage. Animal tests have illustrated that during exercise these nerve cells release proteins known as neurotrophic factors. One, in particular, called brain-derived neurotrophic factor (BDNF), triggers numerous other chemicals that promote neural health, and has a direct benefit on cognitive functions, including enhanced learning.”

Journal of Applied Physiology LogoDr. Mercola adds, “Exercise provides protective effects to your brain through the production of nerve-protecting compounds and greater blood flow to your brain. So if you value your brainpower, you’ll want to make certain that exercise is a regular part of your life. Staying active with a variety of activities is best, as each type of exercise may offer unique benefits for your brain health and may even help your brain to grow as you get older, rather than shrink – which is the norm. A recent review of more than 100 studies, published in the Journal of Applied Physiology, revealed that both aerobic and resistance training are important for maintaining cognitive and brain health and a powerful tool to fight the onset of Alzheimer’s disease.”


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